We've been discussing convention in interface design a lot recently here at Brown & White, and though I feel convention is a good thing for usability, it can certainly hinder creativity when all you want to do just be let loose on something different. You know where you are with a top & left nav, but as soon as that all changes you end up feeling like you're stuck in the middle of nowhere with a broken sat nav. Today I've been looking at the new website by Grip Limited.

At first glance, the site is very impactful with some lovely typography, images and illustrations but the shear amount of content gave me a bit of headache, so much content I didn't know what to look at first, not so much in terms of copy but images and videos everywhere. The navigation isn't apparent, but once I invested the time to play with it and actually read the site it really paid off and the unconventional layout, huge amount of content and navigation is an inspiration, it's not perfect by any means but it made me realise websites can be interactive and fun again! I know full well that convention will rule over creativity, because let's face it, a website is there to make you money... but it's great to see there are those out there that will just go for it.