DFY K/TR

"a sensory exploration into diversity through culture"

Project: Branding
UX/UI
Client: DFY K/TR

"a sensory exploration into diversity through culture"

This was a conceptual piece I designed for an online cultural magazine, i wanted to create a brand that was heavily linked and still recognisable to the parent company "Defy The Land" yet stands on it's own as it's own entity. I came up with DFY K/TR (Defy Culture), with a tagline of "SNSRY XP/ORTION INTO DVSTY THRGH K/TR (a sensory exploration into diversity through culture).