Green Room

"we want to show our serious side, but then we want to immerse people into our fun, tactile flipeside"

Project
UX/UI
Client
Green Room
Developer
Michael Vestergaard

"we want to show our serious side, but then we want to immerse people into our fun, tactile flipeside"

Green Room are an international agency who creates incredible experiences online, offline and real life. Their entire ethos is about air-time, engaing the user for as long as possible, creating impressions and satisfying the most curious who relish storytelling.

“bringing in that element of tactile-ness that can be experienced from their live installations”

Rennowned for their incredible store and exhibition brand installations, immersing users with amazing tactile human experiences. The challenge set for this site was to design a UI that was clean and as simple as possible, yet hugely engaging bringing in that element of tactile-ness that can be experienced from their live installations. The "flipside" was introduced as a hidden easter egg for everyone that wants to explore the site, and enjoy some quirly ideas through gamification.