Hold Tight, We’re Heading Back
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FWA
SITE OF THE DAY
Awwwards
Site of the day
CSS WINNER
SITE OF THE DAY
Mindsparkle
Site of the day
Awwwards
Honors Award
The project was executed in three key stages. Initially, we concentrated on evolving the overall look and feel of the brand, preserving its masculinity while infusing a more approachable and welcoming vibe, striking the balance between being friendly and approachable while maintaining a sense of seriousness, particularly considering the sensitive nature of the topic of erectile dysfunction, which often remains a taboo subject.
The second phase entailed a comprehensive redesign of the user experience (UX) and user interface (UI), along with the development of a compelling narrative for their e-commerce store. Our focus was on enhancing the user journey while also educating the users about the relevant aspects. We opted to build the front-end in Webflow and connected it to the clients existing Shopify store which served it’s own set of challenges.
The third phase involved co-directing the video shoots, closely collaborating with the videographer, and capturing on-set stills. Additionally, I was responsible for the product photography that was featured on the e-commerce store, ensuring high-quality visuals that effectively showcased the products.
