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Ivy
Park

[ DISCIPLINES ]
UX/UI DESIGN

[ CLIENT ]
Ivy Park
Zalando DE

[ AGENCY ]
B-REEL BERLIN

Ivy
Park

[ DISCIPLINES ]
UX/UI DESIGN

[ CLIENT ]
Ivy Park
Zalando DE

[ AGENCY ]
B-REEL BERLIN

Ivy
Park

 
Rich Brown - Ivy Park Page Image
 
Rich Brown - Ivy Park Page Image
 

I had the fantastic opportunity to join forces with Zalando DE in Berlin, collaborating closely with the innovative minds at B-Reel Berlin agency. Our mission was to create an immersive and responsive experience for the German launch of IVY PARK, Beyoncé’s exciting new sports collection, targeting users across Europe. The heart of the campaign revolved around urging users to participate in the #MYPARK movement by sharing their unique park, symbolizing their image, across various social media platforms.

My role entailed working hand in hand with Zalando, bringing conceptual ideas to life and storyboarding an interactive video that would be triggered by user engagement. Our partnership with the B-Reel team followed an agile approach, allowing us to conceptualize UI ideas and craft functional UX prototypes.

 
Rich Brown - Ivy Park Page Image
Rich Brown - Ivy Park Page Image
 
Rich Brown - Ivy Park Page Image
Rich Brown - Ivy Park Page Image
 
Rich Brown - Ivy Park Page Image

The launch site was divided into two main sections: the first showcased the stunning collection, featuring select looks from Beyoncé’s latest TV commercial, all available on Zalando.

While the journey to the final product involved its fair share of design and UX refinements, I’m proud to have contributed the storyboard, visual concepts, and the user-generated content area design, which laid the foundation for the incredible work ultimately realized by the talented B-Reel team.

 
Rich Brown - Ivy Park Page Image
 
Rich Brown - Ivy Park Page Image
 
Rich Brown - Ivy Park Page Image
 
Rich Brown - Ivy Park Page Image
 
Rich Brown - Ivy Park Page Image
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[Q] What kind of projects do you like? [A] Projects that allow for creative exploration and where the client trusts my process to bring their vision to life. [Q] What kind of clients typically hire you? [A] Design and marketing agencies, as well as established businesses and startups, those that value good design. [Q] Are you open to 3 or 6-month contracts? [A] No, I prefer project-based work, keeps things fresh and interesting and allows me to work on multiple projects at any one time! [Q] Do you design websites? [A] Yes. and apps, that’s what we call UX/UI product design. [Q] What is UX/UI design? [A] It’s essentially website or app design. User experience (UX) and user interface (UI), I handle the design from start to finish. [Q] Are you a developer? [A] Nope, but I partner with a team of skilled freelancers I trust and can offer full agency service. [Q] Can you do brand design? [A] I’m efficient in brand design for start-ups or evolving existing brands. [Q] How do you determine your pricing? [A] Rates vary. For design, I charge a day rate, but for complete website projects I adjust to your budget, and every client’s needs and project scales differ. [Q] Why are you so expensive? [A] Price is relative, my window cleaner has a higher day rate! I offer big agency-level experience and design without the hefty bill. [Q] Why is your website so hard to read? [A] I get it, it’s a bit of an eye strain, but most people aren’t reading this stuff, it’s why I’ve put so much effort into the visuals, that’s what you’re really here for.