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Hold Tight, We’re Heading Back

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DFY
K/TR

[ DISCIPLINES ]
UX/UI DESIGN
BRAND DESIGN

[ CLIENT ]
DEFY THE LAND

DFY
K/TR

[ DISCIPLINES ]
UX/UI DESIGN
BRAND DESIGN

[ CLIENT ]
DEFY THE LAND

DFY
K/TR

Rich Brown - DFY K/TR Page Image

DFY K/TR was a carefully conceived project tailored for an online cultural magazine, aimed at creating a brand that maintains a strong connection and recognition to its parent company, “Defy The Land,” while establishing itself as an independent entity. Introducing DFY K/TR (Defy Culture), the brand is designed to stand on its own, with a distinctive identity.

Embracing the tagline “SNSRY XP/ORTION INTO DVSTY THRGH K/TR” (a sensory exploration into diversity through culture), DFY K/TR embodies a unique blend of sensory experiences and cultural diversity. Our goal is to provide a welcoming platform that resonates with a broad audience, offering an immersive journey into diverse cultural landscapes while retaining the essence of Defy The Land’s overarching philosophy.

Rich Brown - DFY K/TR Page Image

Rich Brown - DFY K/TR Page Image

Rich Brown - DFY K/TR Page Image

Rich Brown - DFY K/TR Page Image

Rich Brown - DFY K/TR Page Image

Rich Brown - DFY K/TR Page Image

Rich Brown - DFY K/TR Page Image

Rich Brown - DFY K/TR Page Image

Rich Brown - DFY K/TR Page Image

Rich Brown - DFY K/TR Page Image

[Q] What kind of projects do you like? [A] Projects that allow for creative exploration and where the client trusts my process to bring their vision to life. [Q] What kind of clients typically hire you? [A] Design and marketing agencies, as well as established businesses and startups, those that value good design. [Q] Are you open to 3 or 6-month contracts? [A] No, I prefer project-based work, keeps things fresh and interesting and allows me to work on multiple projects at any one time! [Q] Do you design websites? [A] Yes. and apps, that’s what we call UX/UI product design. [Q] What is UX/UI design? [A] It’s essentially website or app design. User experience (UX) and user interface (UI), I handle the design from start to finish. [Q] Are you a developer? [A] Nope, but I partner with a team of skilled freelancers I trust and can offer full agency service. [Q] Can you do brand design? [A] I’m efficient in brand design for start-ups or evolving existing brands. [Q] How do you determine your pricing? [A] Rates vary. For design, I charge a day rate, but for complete website projects I adjust to your budget, and every client’s needs and project scales differ. [Q] Why are you so expensive? [A] Price is relative, my window cleaner has a higher day rate! I offer big agency-level experience and design without the hefty bill. [Q] Why is your website so hard to read? [A] I get it, it’s a bit of an eye strain, but most people aren’t reading this stuff, it’s why I’ve put so much effort into the visuals, that’s what you’re really here for.