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Augmented
Chinatown

[ DISCIPLINES ]
UI APP DESIGN

[ CLIENT ]
Chinese Arts Now

Augmented
Chinatown

[ DISCIPLINES ]
UI APP DESIGN

[ CLIENT ]
Chinese Arts Now

Augmented
Chinatown

Rich Brown - Augmented Chinatown Page Image
 
Rich Brown - Augmented Chinatown Page Image
 

In a collaborative effort with RVLV, we embarked on the exciting journey of redesigning the interactive mobile application for Chinese Arts Now. This innovative app harnesses cutting-edge Augmented Reality technology to offer an immersive tour of London’s historically significant Chinatown. Our mission was to seamlessly fuse the existing immersive augmented reality landscape with a fresh, user-friendly interface. Additionally, we diligently assessed and restructured the overall user experience and journey to enhance the app’s functionality.

 
Rich Brown - Augmented Chinatown Page Image
 

Love Awards

People’s Choice
Gold Award

German Design Awards

Special Mention

Creative Pool

Best Application Gold

 
Rich Brown - Augmented Chinatown Page Image
 

The result is an engaging and interactive experience that takes you on a captivating exploration of Donald Shek’s augmented reality world. As you stroll through the bustling streets of modern-day Chinatown, you’ll be treated to dramatic narratives that vividly depict the lives of the area’s diverse and illustrious former inhabitants. It’s a journey that invites you to not only discover history but to become a part of it, all through the convenience of your mobile device.

 
Rich Brown - Augmented Chinatown Page Image
 
Rich Brown - Augmented Chinatown Page Image
 
Augmented Chinatown 05
Rich Brown - Augmented Chinatown Page Image
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[Q] What kind of projects do you like? [A] Projects that allow for creative exploration and where the client trusts my process to bring their vision to life. [Q] What kind of clients typically hire you? [A] Design and marketing agencies, as well as established businesses and startups, those that value good design. [Q] Are you open to 3 or 6-month contracts? [A] No, I prefer project-based work, keeps things fresh and interesting and allows me to work on multiple projects at any one time! [Q] Do you design websites? [A] Yes. and apps, that’s what we call UX/UI product design. [Q] What is UX/UI design? [A] It’s essentially website or app design. User experience (UX) and user interface (UI), I handle the design from start to finish. [Q] Are you a developer? [A] Nope, but I partner with a team of skilled freelancers I trust and can offer full agency service. [Q] Can you do brand design? [A] I’m efficient in brand design for start-ups or evolving existing brands. [Q] How do you determine your pricing? [A] Rates vary. For design, I charge a day rate, but for complete website projects I adjust to your budget, and every client’s needs and project scales differ. [Q] Why are you so expensive? [A] Price is relative, my window cleaner has a higher day rate! I offer big agency-level experience and design without the hefty bill. [Q] Why is your website so hard to read? [A] I get it, it’s a bit of an eye strain, but most people aren’t reading this stuff, it’s why I’ve put so much effort into the visuals, that’s what you’re really here for.