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Awwwards
Honours
CSSDA
Kudos Award
Vice
Recognition Award
Bijou Wines are an award-winning French winery renowned for producing authentic wines that express the unique terroirs of Southern France. With deep roots in traditional craftsmanship and a forward-thinking approach to sustainability and innovation, Bijou bridges heritage with contemporary taste.
As part of the website redesign, I helped refine and modernise Bijou’s visual presence, maintaining its classic French sophistication while introducing a cleaner, minimalist, fashion-inspired aesthetic to appeal to a younger audience. Drawing influence from luxury brands such as Dior, Chanel, and Hermès, the design direction balances timeless elegance with modern restraint.
The visual identity was defined by a dual typographic approach, a traditional serif typeface to evoke heritage and authenticity, paired with a clean sans-serif for clarity and modernity, creating harmony between the old and the new. The site experience is enriched with elegant micro-interactions, smooth transitions, and bespoke photography that captures the charm of the Languedoc and Provence regions, the craftsmanship behind the wines, and the aspirational lifestyle of the Bijou brand. The design also highlights the launch of Le Chic, Bijou’s new range in cans and pouches, created to engage a new generation of wine drinkers.
